YETI Ambassador Jordan Jo Hollabaugh

Skip to main content Skip to footer content

Jordan Jo Hollabaugh is a force of nature. She ranked third in the Breakaway World Standings in 2020 and was the first person to win the Breakaway Roping title at the Cheyenne Frontier Days Invitational in 2019 (and if that isn’t the definition of hustle, we don’t know what is). She’s fueled by representing a strong female presence in the rodeo circuit, passionate about inspiring the generations that follow, and determined to push her talent as far as she can take it. But believe it or not, Jordan Jo enjoys (occasional) downtime, and she shared a piece of it with us.

JORDAN’S GEAR PICKS

GoBox 30 Gear Case

Loadout® GoBox 30 Gear Case

$250.00

SEE MORE STORIES

null

A Dream Runs Through It

The heart and hard work Kate Crump is putting into opening a fly fishing lodge in Bristol Bay, Alaska.

null

Howling into the Rough

After golfing a true links course, Pro Surfer and Ambassador Mick Fanning knows why the Irish guides are smiling.

null

Tatum Monod heads deep into the Yukon territory in Canada to embark on her first hunt ever, a hunt for caribou.

null

After The Madness

On the heels of her 8th world title, Pro Surfer and Ambassador Stephanie Gilmore resets

null

A Proper Occupation

JT Van Zandt, Alvin Dedeaux, and David Mangum join forces on the fishing trip of a lifetime in the Seychelles.

null

Heavy Water Guardians

Wading the flats for a shot at Giant Trevally in the remote Cosmoledo Atoll, an angler’s paradise.

null

Maui’s Makana

The Maui Rodeo is rich in paniolo heritage, a spirit of giving, and serious roping skills.

null

Can fly fishing tourism on the Wind River’s pristine rivers be a positive agent for generational change?

null

Oliver Ngy: Big Bass Dreams

How a kid from humble beginnings in Los Angeles is living out his dreams of competing professionally.

null

Three women each with their own set of fishing skills, a plan starts brewing.