Mark knew from a young age that he wanted to be a professional snowboarder, even though he grew up in Ten Sleep, Wyoming – a ranching town. He’s dedicated his life to pursuing his dream while staying close to his family and the hard-working ranch lifestyle. And still today he advocates for both the outdoor and ranching community. Mark Carter is well-loved for his genuine nature and daredevil edge, and we’re proud he’s part of our YETI family.