YETI introduces new ice substitute

Austin, Texas (January 19, 2015) — YETI Coolers, the brand that created and leads the premium cooler category, today introduced YETI ICE, a next generation, virtually indestructible, reusable cooler pack designed to chill cooler contents fast and help keep your ice longer.

Through intense research and development YETI ICE is dialed in to the most effective temperature, freezing solid at 28 degrees Fahrenheit (-2° degrees Celsius), to maximize the cold retention of any cooler. Its custom shape reduces freezing time and is designed to withstand even the toughest of use.

“From day one we’ve specialized in making things tough and keeping things ridiculously cold,” said Roy Seiders, YETI founder and president. “YETI ICE once again hits the mark, and from lunchbox to skiff to elk camp, YETI ICE will take all the abuse needed to preserve your perishables longer.”

Compact and cooler-friendly, YETI ICE is offered in two sizes, two-pound and four-pound packs. All packs feature an unconditional 5-year warranty.

YETI ICE will be available at select retailers and online at on March 1, 2015.

MSRP: $19.99 – YETI ICE 2 lb and $29.99 – YETI ICE 4 lb

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