Professional Bull Rider and Rancher Chase Outlaw is the definition of tough. After an injury that required extensive reconstructive surgery on his face, he still ranked 16th in the world standings at the end of that same year. Chase means business when it comes to bull riding and isn’t afraid to put in the work to succeed in the arena. His resilience and ability to withstand whatever life throws at him — including a 2,000 lb. bull — makes him YETI to the core.