News about our brand and business, straight from the source.

06-29-17 YETI Announces New Products for Fall 2017
YETI, a leading outdoor brand, has announced a variety of new offerings to join its iconic line of premium goods [...]

05-18-17 NASCAR Announces New YETI Official Partnership And Licensing Agreement
NASCAR, NASCAR Team Properties, and YETI announced today, during the NASCAR Fuel For Business Council® meetings in Charlotte, North Carolina, multi-year agreements, which introduced the YETI brand as the “Official Outdoor Partner of NASCAR” [...]

02-02-17 YETI Reaches Settlement
YETI, the leading premium cooler and drinkware brand, is pleased to announce that a binding settlement has been reached in the United States District Court lawsuits brought against RTIC Coolers and brothers John and Jim Jacobsen [...]

02-01-17 YETI Reinvents the Hopper
YETI, a leading premium cooler and drinkware brand, is revamping its durable and portable soft-sided cooler line with the introduction of the YETI Hopper TWO [...]

01-10-17 YETI Extends Stainless Steel Line, Introducing Rambler® Jugs
YETI, a leading premium cooler and drinkware brand, introduces YETI Rambler Jugs as the latest addition to its family of stainless steel products [...]

07-12-16 YETI Introduces the Hopper Flip 12
YETI, a leading premium cooler and drinkware brand, is expanding their family of durable and portable soft coolers [...]

04-18-16 The YETI Hopper Gets a New Look With Field Tan
YETI, the leading premium cooler and drinkware brand, today introduces another colorway to its family of durable and portable soft coolers [...]

08-31-15 YETI Coolers Hires Matt Reintjes as CEO
YETI Coolers is pleased to announce that Matt Reintjes is joining the company as CEO [...]

07-15-15 YETI Rambler Lowball
A new addition to the Rambler drinkware series, the YETI Rambler Lowball [...]

01-19-15 YETI ICE
YETI ICE, a next generation, virtually indestructible, reusable cooler pack [...]

1-8-15 YETI Rambler Colster
Introducing the latest addition to the Rambler drinkware series, the YETI Colster [...]

08-04-14 YETI Pink Coolers
Limited edition pink coolers to support National Breast Cancer Awareness Month in October [...]

07-09-14 YETI Hopper Coolers
Introduction of the portable Hopper cooler [...]

04-09-14 YETI Coolers Rambler Tumblers
Introduces the vacuum insulated Rambler 20 and Rambler 30 [...]

10-29-13 YETI Coolers Fishing Rod Holster and Beverage Holder
Introducing two new additions to the YETI accessories line — the YETI Rod Holster and YETI Beverage Holder [...]

07-16-13 YETI Ice Blue Coolers
YETI Coolers, makers of premium ice chests and accessories, is releasing the Roadie, Tank and select sizes of Tundra coolers in ice blue in addition to existing color options white and desert tan [...]

7-2-13 YETI Tank
Over the past seven years, YETI Coolers has built a cult-like following of customers with its grizzly-proof line of ice chests. Now, YETI is excited to introduce the Tank, a nearly indestructible ice bucket that will keep ice longer and make you the envy of every tailgater at the game and everyone at your backyard barbeque [...]

Check out what others are saying about YETI.

09-28-17 (New York Times) Can a $300 Cooler Unite America?
"In a country where we can’t seem to agree on anything, one opinion has lately reached a broad consensus across diverse groups of people: Yeti is pretty awesome [...]"

09-04-2017 (Digital Trends) In YETI's Innovation Labs, Tough Outdoor Gear is Born (and Beaten Senseless)
"the team behind Yeti’s massive success knows it must continue to innovate and create great products if it wants to stay ahead of the competition. Fortunately, it has a secret weapon to help the company accomplish just that [...]"

08-30-17 (Men's Health) YETI Is the Latest to Offer Disaster Relief for Victims of Harvey
"Celebrities and brands have taken to their social media accounts to plead for disaster relief donations. The latest to heed the call is Austin, Texas-based cooler company YETI [...]"

07-26-2017 (Outside) Gear of the Show: The Best from Summer Outdoor Retailer
"Built with the same tough-as-nails, high-density nylon and Hydrolock zipper as Yeti’s soft-sided Hopper coolers, the Panga is completely waterproof and airtight [...]"

06-29-2017 (Gear Junkie) YETI’s Latest Innovation Is… A Bucket?!
"Day after day on the Snake River, we put the LoadOut to use and each time it not only lived up to the challenge but revealed yet another use [...]"

06-29-2017 (Gear Junkie) YETI Enters New Market: Meet the ‘Panga’ Submersible Duffel
"I’m convinced it’s unlike any other waterproof bag on the market [...]"

06-20-17 (Chron) Weird Texas: Church's Chicken is known as Texas Chicken in other countries
"These coolers dominate the market in high-end ice chests [...]"

06-14-17 (PopSugar) How a Pickup Truck Took My Festival Camping to the Next Level
"Almost as miraculous as the Yeti cooler is the Yeti Rambler Bottle ($30), which kept my "cocktails" cool for hours [...]"

06-01-17 (Business Insider) 10 gadgets and cooking accessories you'll want at your next barbecue
"Fill up YETI's spacious cooler with ice so your guests can keep their drinks cold [...]"

05-30-17 (TIME) 10 Father's Day Gifts That Cool Dads Will Love
"Who’s the coolest? Whoever shows up with this new, soft-sided cooler from the masters of chill at YETI [...]"

05-30-17 (Business Insider) I tried a cooler by a company with a cult-like following, and it lived up to its hype
"The Hopper Flip 12 is a portable soft cooler that keeps your lunch and drinks cold all day long [...]"

05-28-17 (Digital Trends) The Best Cooler You Can Buy (And Five Alternatives)
"While glampers and casual campers will certainly prefer the more versatile coolers on this list, hunters and fishermen require larger models with extended ice retention capacity [...]"