YETI Introduces A New Ice Bucket

July 2, 2013 (Austin, Texas) – Over the past seven years, YETI Coolers has built a cult-like following of customers with its grizzly-proof line of ice chests. Now, YETI is excited to introduce the YETI TANK, a nearly indestructible ice bucket that will keep ice longer and make you the envy of every tailgater at the game and everyone at your backyard barbecue.

“We wanted to build something entirely different, while staying true to what we know works best,” says Roy Seiders, YETI Coolers CEO and co-founder. “The YETI TANK is built with the quality of a YETI, while offering something totally new to consumers. It is for those people that take their fun seriously and want the most out of their next barbeque, tailgating event or outdoor party.”

The 20-gallon YETI TANK is rotational molded (the same process used to make whitewater kayaks) to make it impact resistant and virtually indestructible. It holds up to 96 aluminum cans, 60 longneck bottles, or one full-size keg and the clean design makes accessing contents easy. PermaFrost™ insulation offers best-in-class thermal resistance and eliminate exterior sweating. DoubleHaul™ handles are made from military-grade rope and heavy-duty textured grips make carrying a loaded TANK easier. The Vortex™ drain system offers easy draining while partially open and is leak-proof when closed.

The $199.99 TANK will be available at specialty retailers and starting August 15, 2013.

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