YETI PRESS

News about our brand and business, straight from the source.


YETI® Releases New Premium Bags Collection - New Crossroads Luggage

02.18.21 YETI® Releases New Premium Bags Collection Designed for Both Everyday Use & Epic Adventures

YETI Coolers, LLC (“YETI”), a leading premium outdoor brand, today officially announced the introduction of its newest family of bags and luggage [...]


02-10-20 YETI® Named Official Jersey Partner of Austin FC
Austin FC, the 27th Club in Major League Soccer (MLS), announced today that it has entered into a historic multiyear sponsorship agreement with YETI® Holdings, Inc. (“YETI”) (NYSE: YETI), the Austin-based leading premium outdoor brand best known for its iconic coolers, drinkware, and outdoor equipment [...]

01-22-20 YETI® Announces International 12-City Film Tour to Preserve the Wild
YETI® Holdings, Inc. (“YETI”) (NYSE: YETI), a leading premium outdoor brand, today announced it will travel across North America and overseas for a 12-stop film tour debuting a collection of unreleased and never-before-seen films [...]

01-08-20 USA Climbing Selects YETI as Official Sustainability Partner
USA Climbing announced today a multi-year partnership with YETI® Holdings, Inc. (“YETI”) (NYSE: YETI), a leading premium outdoor brand, becoming the Official Cooler and Drinkware Partner of USA Climbing in support of the organization’s sustainability efforts [...]

09-27-19 YETI Opens Latest Retail Store in Chicago, Illinois
YETI® Holdings, Inc. (“YETI”) (NYSE: YETI), a leading premium outdoor brand, today announced the opening of its new retail location in Chicago’s Wicker Park neighborhood. The 4,900 square foot store [...]

09-16-19 PGA TOUR and YETI Announce Multi-Year Partnership
The PGA TOUR and YETI® Holdings, Inc. (NYSE: YETI), a leading premium outdoor brand, have announced a new partnership that makes YETI the “Official Insulated Cup” and “Official Insulated Cooler” of the PGA TOUR and PGA TOUR Champions [...]

09-05-19 YETI® Expands Premium Bag Category
YETI® Holdings, Inc. (“YETI”) (NYSE: YETI), a leading premium outdoor brand, today launched the Crossroads Backpack and the Crossroads Tote, a new line of everyday bags [...]

08-22-19 YETI® Introduces the Hopper® M30 to its Premium Soft Cooler Line
YETI® Holdings, Inc. (“YETI”) (NYSE: YETI), a leading premium outdoor brand, today launched the latest evolution of its soft cooler collection, the Hopper® M30. The Hopper M30 features a new leak-resistant HydroShield™ magnetized closure [...]

05-30-19 YETI Announces the Opening of its Charleston Retail Location
YETI® Holdings, Inc. (NYSE: YETI), a leading premium outdoor brand, today announced its anticipated Charleston, S.C. retail location will open to the public on Friday, June 14. The new store will be situated [...]

04-30-19 YETI® Expands Premium Outdoor Product Line
YETI® Holdings, Inc. (“YETI” or the “Company”) (NYSE: YETI), a leading premium outdoor brand, expands its product offerings with a new cargo-style LoadOut GoBox™ [...]

03-01-19 YETI Unveils New Rambler® 24 oz Mug and new Color Collections
YETI® Holdings, Inc. (“YETI” or the “Company”) (NYSE: YETI), a leading premium outdoor brand, announces a new addition to its tried-and-true stainless steel Rambler® Drinkware line [...]

08-16-18 YETI Celebrates Ten Years of Tundra with Multi-Stop Film Tour
YETI, a leading premium outdoor brand, is celebrating the ten year anniversary of its iconic Tundra cooler with a multi-stop film tour [...]

08-1-18 YETI Announces New Products for Fall 2018
YETI, a leading premium outdoor brand, announces multiple new products to join its lineup [...]

05-31-18 YETI Announces New Products for Summer 2018
YETI, a leading premium outdoor brand, announces new, over-engineered products to join its line-up [...]

04-23-18 Official Statement from YETI
A few weeks ago, YETI® notified the NRA Foundation, as well as a number of other organizations, that we were eliminating a group of outdated discounting programs[...]

06-29-17 YETI Announces New Products for Fall 2017
YETI, a leading outdoor brand, has announced a variety of new offerings to join its iconic line of premium goods [...]

05-18-17 NASCAR Announces New YETI Official Partnership And Licensing Agreement
NASCAR, NASCAR Team Properties, and YETI announced today, during the NASCAR Fuel For Business Council® meetings in Charlotte, North Carolina, multi-year agreements, which introduced the YETI brand as the “Official Outdoor Partner of NASCAR” [...]

02-02-17 YETI Reaches Settlement
YETI, the leading premium cooler and drinkware brand, is pleased to announce that a binding settlement has been reached in the United States District Court lawsuits brought against RTIC Coolers and brothers John and Jim Jacobsen [...]

02-01-17 YETI Reinvents the Hopper
YETI, a leading premium cooler and drinkware brand, is revamping its durable and portable soft-sided cooler line with the introduction of the YETI Hopper TWO [...]

01-10-17 YETI Extends Stainless Steel Line, Introducing Rambler® Jugs
YETI, a leading premium cooler and drinkware brand, introduces YETI Rambler Jugs as the latest addition to its family of stainless steel products [...]

07-12-16 YETI Introduces the Hopper Flip 12
YETI, a leading premium cooler and drinkware brand, is expanding their family of durable and portable soft coolers [...]

04-18-16 The YETI Hopper Gets a New Look With Field Tan
YETI, the leading premium cooler and drinkware brand, today introduces another colorway to its family of durable and portable soft coolers [...]

08-31-15 YETI Coolers Hires Matt Reintjes as CEO
YETI Coolers is pleased to announce that Matt Reintjes is joining the company as CEO [...]

07-15-15 YETI Rambler Lowball
A new addition to the Rambler drinkware series, the YETI Rambler Lowball [...]

01-19-15 YETI ICE
YETI ICE, a next generation, virtually indestructible, reusable cooler pack [...]

01-08-15 YETI Rambler Colster
Introducing the latest addition to the Rambler drinkware series, the YETI Colster [...]

08-04-14 YETI Pink Coolers
Limited edition pink coolers to support National Breast Cancer Awareness Month in October [...]

07-09-14 YETI Hopper Coolers
Introduction of the portable Hopper cooler [...]

04-09-14 YETI Coolers Rambler Tumblers
Introduces the vacuum insulated Rambler 20 and Rambler 30 [...]

10-29-13 YETI Coolers Fishing Rod Holster and Beverage Holder
Introducing two new additions to the YETI accessories line — the YETI Rod Holster and YETI Beverage Holder [...]

07-16-13 YETI Ice Blue Coolers
YETI Coolers, makers of premium ice chests and accessories, is releasing the Roadie, Tank and select sizes of Tundra coolers in ice blue in addition to existing color options white and desert tan [...]

07-02-13 YETI Tank
Over the past seven years, YETI Coolers has built a cult-like following of customers with its grizzly-proof line of ice chests. Now, YETI is excited to introduce the Tank, a nearly indestructible ice bucket that will keep ice longer and make you the envy of every tailgater at the game and everyone at your backyard barbeque [...]


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