YETI PRESS

News about our brand and business, straight from the source.


YETI® RELEASES YONDER WATER BOTTLE

1-31-24 YETI® ACQUIRES MYSTERY RANCH®
YETI Holdings, Inc. (“YETI”) (NYSE: YETI), a leading premium outdoor brand, today announced it has signed an agreement to acquire MYSTERY RANCH, a premier designer and manufacturer of durable load-bearing backpacks, bags, and pack[...]

1-16-24 BUTTER PAT INDUSTRIES IS JOINING THE YETI FAMILY
In 2013, Butter Pat Industries began an uncompromising mission to create exceptional cast iron for today’s chef. Today, we’re forging a new future with YETI as one company based on the same principles: attention to detail, exceptional design[...]

11-08-22 YETI® Releases Brand's Lightest Water Bottle Ever
YETI Coolers, LLC (“YETI”), a leading premium outdoor brand, today officially announced the introduction of its newest product line, the Yonder Drinkware collection. Yonder™ is YETI’s lightest water bottle yet and features two new sizes [...]

04-06-22 YETI® ANNOUNCES NATIONAL FILM TOUR
YETI® Holdings, Inc. (“YETI”) (NYSE: YETI), a leading premium outdoor brand, today announced the launch of a 12-stop film tour debuting a collection of seven never-before-seen YETI Presents films, showcasing inspiring tales from the wild[...]

02-18-21 YETI® Releases New Premium Bags Collection Designed for Both Everyday Use & Epic Adventures
YETI Coolers, LLC (“YETI”), a leading premium outdoor brand, today officially announced the introduction of its newest family of bags and luggage [...]

02-10-20 YETI® Named Official Jersey Partner of Austin FC
Austin FC, the 27th Club in Major League Soccer (MLS), announced today that it has entered into a historic multiyear sponsorship agreement with YETI® Holdings, Inc. (“YETI”) (NYSE: YETI), the Austin-based leading premium outdoor brand best known for its iconic coolers, drinkware, and outdoor equipment [...]

01-08-20 USA Climbing Selects YETI as Official Sustainability Partner
USA Climbing announced today a multi-year partnership with YETI® Holdings, Inc. (“YETI”) (NYSE: YETI), a leading premium outdoor brand, becoming the Official Cooler and Drinkware Partner of USA Climbing in support of the organization’s sustainability efforts [...]