YETI Creates The Ultimate Hand-Held Beverage Cooler
Austin, Texas (January 8, 2015) — YETI Coolers, the brand that launched the premium cooler category, today introduced the latest addition to its Rambler drinkware series, the YETI Colster. Building on the success of the Rambler line, the YETI Colster represents the next evolution in hand-held, beverage insulation technology. In other words, this isn’t your father’s foam koozie.
All the powers of modern science were brought to bear on the Colster to keep the contents of a standard 12-ounce can or bottle chilled, including double-wall vacuum insulation and a ThermoLock™ gasket that locks your beverage in place while keeping it cold. The Colster features heavy-duty, kitchen-grade stainless steel walls for superior durability and a No Sweat™ Design that keeps your hand dry while your tasty beverage stays frosty until the last drop.
Over-engineered for beverages on the go, the YETI Colster is ideal for fishing, tailgates, barbeques and much more. The YETI Colster will be available at select retailers and online at yeti.com on March 1, 2015.