YETI PRESS

News about our brand and business, straight from the source.


YETI® Releases New Premium Bags Collection - New Crossroads Luggage

2021-02-18 YETI® Releases New Premium Bags Collection Designed for Both Everyday Uses&sEpic Adventures
YETI Coolers, LLC (“YETI”), a leading premium outdoor brand, today officially announced the introduction of its newest family of bags and luggage [...]

2020-02-10 YETI® Named Official Jersey Partner of Austin FC
Austin FC, the 27th Club in Major League Soccer (MLS), announced today that it has entered into a historic multiyear sponsorship agreement with YETI® Holdings, Inc. (“YETI”) (NYSE: YETI), the Austin-based leading premium outdoor brand best known for its iconic coolers, drinkware, and outdoor equipment [...]

2020-01-22 YETI® Announces International 12-City Film Tour to Preserve the Wild
YETI® Holdings, Inc. (“YETI”) (NYSE: YETI), a leading premium outdoor brand, today announced it will travel across North America and overseas for a 12-stop film tour debuting a collection of unreleased and never-before-seen films [...]

2020-01-08 USA Climbing Selects YETI as Official Sustainability Partner
USA Climbing announced today a multi-year partnership with YETI® Holdings, Inc. (“YETI”) (NYSE: YETI), a leading premium outdoor brand, becoming the Official Cooler and Drinkware Partner of USA Climbing in support of the organization’s sustainability efforts [...]